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12 Sep

Book Review: “Cult Street Wear” by Josh Sims

I am an absolute fangirl when it comes to Shepard Fairey or as some of you might know him better ‘Obey’. His artwork is completely unique and he has developed a style so simple yet so breathtaking, I nearly died when I caught a glimpse of some of it on a trip to Amsterdam earlier this year! I shant go into detail about his works right now as it laid out in this book but I urge you to familiarise yourself with his works and how he came to be. It was glimpsing his name and many other brands I have come to love not only from a design perspective but also an aesthetic and lifestyle angle that made me stop and pay attention to this Cult bible!

The book explores a broad spectrum of street wear, showcasing everything from marketing strategy to the people behind the brands. A visual catalogue of information, it’s aim is to educate those new to the phenomena that these are more than just clothing items being sold, but a lifestyle. A choice made by people to wear these brands which actively speak to others. Josh Sims muses upon the timeline of the street wear movement and scrutinises the creative integrity of the brands and products themselves.

Those of you already familiar with Cult brands will recognise some, if not all of the names covered in this image-rich soft back. Categorised into ‘Streetwear’, ‘Sportswear’ and ‘Workwear’ the following brands each claim six pages (or three double page spreads) to encapsulate the pioneering beating heart and impeccably graphic designed soul of each brand:

  • Addict
  • A Bathing Ape
  • Billionaire Boys CLub
  • Evisu
  • Fuct
  • Goodenough
  • Maharishi
  • Mambo
  • Mecca
  • Mooks
  • Neighborhood
  • Obey
  • One True Saxon
  • Stussy
  • The Hundreds
  • Triple 5 Soul
  • X-Large
  • Zoo York
  • Adidas
  • Burton
  • Converse
  • Fred Perry
  • Lacoste
  • Nike
  • Puma
  • Vans
  • Ben Davis
  • Carhartt
  • Dickies
  • Red Wing
  • Spiewak
  • Timberland

To see some of the pages in more detail, bounce over to the publisher’s website for more visual mastication.

At only £19.95, a true gem to add to my ever-growing collection of lifestyle, design and art books which could warrant a library card in itself! Follow the link to Waterstones for your copy now!